CRM Integration makes your ERP software, Website, Web Applications, and CRM to function together to build logically, smooth clients interaction. Instead of using your CRM to just keeps customer information, integrating your website/marketing automation software/Lead aggregation systems/Communication systems brings in valuable customer information directly into your CRM. If you haven't integrated your CRM with your email, calendar, and website, you're not reaching your potential. Here's why CRM integrations are important. It’s always helpful for managing customer support and lead gathering and continually improve your business.
A typical enterprise uses many applications each application can have data, business logic, presentation, and security layers, all of which are possible targets for integration.
Integrating CRM’s helps organizations achieve greater levels of operational consistency, efficiency, and quality.
E-commerce and CRM Integration
Integrate authentication mechanisms across applications to improve the user experience and minimize user administration.
Integrating CRM technology into your e-commerce platform is vital to the success of any online retail enterprise.
Telephony and CRM Integration
Complete Integration- Integrate your call center with CRM, customer support and analytics solution.
Features of Telephony Integration
Zoho CRM offers various Apps and Add-ons for Productivity and Collaboration that will improve your efficiency while working with sales leads, prospects and customers. There are a set of integrations for normal Google account users and also Google Apps users, some integrations with Zoho products such as the Zoho Mail, Zoho Campaigns, and Zoho Projects. Additionally, there are some integrations with Third-Party software such as Social Integration and Plug-in for Microsoft Outlook. These integrations are categorized under three headings
Call and SMS Integration
Lead Aggregation integrations
Zoho Email Integrations
Zoho CRM Integrations
Zoho Desk Integrations
When it comes to developing features for Pipedrive, our philosophy is simple – everything is built around activity-based selling. We believe that in sales (and in life) you can't control results, but you can control the actions that drive deals towards completion.
See how Salesforce's approach to integration unites data across 4 layers of your application:
Identity - A single trusted identity across all apps and devices.
Data - Customer context across multiple systems.
Process - Real-time activities and workflows across systems.
Presentation - A unified view of the customer.